Schallert Urges Local Retailers to Set Yourself Apart

In September, nine local business owners and community representatives participated in Jon Schallert's three-day Destination Boot Camp in Colorado. On October 29 a follow up visit and presentation was given by Schallert to over 100 Greater Lafayette business owners and representatives
Now, more than ever, the economy is dictating that business owners and communities work harder and smarter to set themselves apart from the competition. The result can be increased sales, as retail stores and entire cities become destination locations.
The small business and marketing expert's visit and presentation is part of a six-month community reinvention program being spearheaded by the Downtown Development Council of Greater Lafayette Commerce.
For more information, email information@greaterlafayettecommerce.com .